![]() ![]() You would need to look at all comments posted and review them in a timely manner.įor small or newer businesses, this is easier. While many businesses need the ability to easily moderate the comments on their pages, Facebook does not provide a tool for this to its 60 million active business pages. While this can solve some of your problems, it does not solve the problem of negativity in the comments. You will lose the bad posts from Facebook haters, but also good posts. ![]() While some companies have banned visitor posts entirely, this is not recommended. This ensures that only positive posts from visitors are visible. It means that all posts will need to be approved and reviewed before they can show up. If you have a big ongoing issue with frequent and intense negative visitor posts, you may want to take this action. SEE ALSO: Digital Brand Damage Control: How to Fix Negative Content 6. Keep in mind that someone may alter their spellings of words to cheat the system if they are truly obsessed with beating up on you. So, include alternative spellings of banned words for extra security. This means that no one except the person using this keyword and their friends will be aware that it was posted at all.īanned keywords include profanities by default, but you can add any other ones that are relevant to your business or stopping trolls. Once you do this, any posts or comments containing those keywords will be automatically hidden on your page. Did you know that Facebook actually allows you to add keywords that will be banned on your pages? The option to ban people appears once you hide or delete their comments and also can be found under your page settings. If a persistent troll has been posting inflammatory things on your Facebook page for their own entertainment, you may need to ban them. While this should not be your go-to tactic, occasionally it is necessary. This is why the “hide” option is so handy. ![]() ![]() However, deleting comments may anger people more in some situations. You can choose to hide comments or delete them entirely. This might make them lose interest and forget about the whole thing. This makes it hard for the poster to get any attention, without outright deleting it. Often, people post incredibly cruel or rude comments to get attention. When you choose this feature, the comment will still appear to the user and their Facebook friends, but no one else will be able to see it. When you mouse over an offending comment and click on the “X” that appears, you will see the option to “Hide” it. Hiding comments is a tool specific to business, organization, and brand pages on Facebook. SEE ALSO: How to Handle Negative Yelp Reviews If you don’t give them a place for it, they may leave poor reviews on external websites or accounts that will affect how your brand appears in search engines and can follow you for a long time. If people are upset with you for some reason, it may be best to allow them to vent those frustrations on your social media page. Your audience will likely not respond well to you being aggressive toward Facebook haters. You do not want your business to appear to be rude, angry, unable to take criticism, mean, or unprofessional based on your posts. However, it is often best to take a more measured approach. There are many philosophies when it comes to handling social media negativity, and not all are applicable to every situation. ![]()
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